Coverage is useful when it helps readers understand the public record.
Awards, media, podcasts, and event appearances matter most when they return the reader to the larger GGG picture: source cultivars, archive record, and a breeding program with a documented cultural footprint.
Competition wins, hall-of-fame markers, and editorial recognition preserved as part of the public record.
Press, podcasts, publications, public appearances, and event visibility carried forward from the archive instead of reduced to a thin teaser.
Awards and mentions matter most when they reinforce the archive, registry, and the cultivars that seeded the culture.